Tech and Politics

Andreas Jungherr

Data and algorithms in political campaigning

2022-06-01 21 min Season 1 Episode 12 Andreas Jungherr

Description & Show Notes

In this episode, we will be looking at how the uses of data and algorithms change political campaigning.

One area in politics where we find pervasive uses of data and algorithms are political campaigns. Campaigners, candidates, and campaign organizations use data to see the electorate, populations of interest, and their volunteers. They use metrics to monitor their progress and measure their success. They sometimes even use algorithms in order to identify who to talk to and how to best approach them. While data and quantification play an increasing role in international campaigns, their use and contribution in campaigns in the USA is most pronounced and merits specific attention if we want to understand the principles of their use and effects.


00:00 - Introduction
00:20 - The uses and effects of data and algorithms in political campaigns
09:16 - How to keep volunteers engaged?
14:31 - How can we learn about the use of data an algorithms in campaigns?
20:39 - Conclusion

Script to episode with references and further readings: